ad hits seem to excite every body but should be taken with a LUKE WARM APPRECIATION BECAUSE AD HITS OFTEN REPRESENT EXITING DATA. PEOPLE ARE LEAVING YOUR SITE. WHY IS THIS AND CAN YOU OFFER THE SERVICE TO KEEP THEM ON YOUR SITE. ANALYSE YOUR AD CHANNEL TO DETERMINE THE EXIT CAUSE AND DO SOMETHING ABOUT IT. BE LESS CONCERNEDIF MOST OF YOUR VISITORS ARE THE RETURNING TYPE. IF PEOPLE CLICK AN AD AND DON'T COME BACK YOUR AD HAS EFFECTIVELY OUT COMPETED YOUR SITE. A SOLUTION TO THIS IS MAKE ADS THAT ARE IN ADDITION OR A FOLLOWUP ON YOUR SITE SOMETHING A VISITOR MIGHT FIND INTERESTING