the tags and tag clouds cant be underrated
these silly reference points allow for greator monetization for the very reason that they deliver readers to both the content and the ads that they want
usability keeps people on the site longer and increases ad trust and hits
effective spots for the tag cloud include on the top middle bottom on the fold and many other areas as well some well known publishers even have a tag cloud pop up though this is a bit unethical
tags and labels set the stage that your info can play itself out
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